Your family-run, designer wedding dress boutique in Leeds
We’re here to make sure you look and feel great on your big day. But we believe the journey to your wedding day should also be something you cherish. That’s why we provide a personalised, VIP service to help you discover your dream wedding dress and ensure the rest of your wedding party looks stunning too.
How it all began…
Bridal Apparel was founded in October 1982 in Leeds city centre but our story began many years earlier when our founder Susan was a teenager. At the tender age of just 14, she worked for a Paris-owned bridalwear company. She found her passion and at 18 became their youngest store manager. After having her 2 children, Sam and Jodie, she decided to launch her own business and so Bridal Apparel was born. Even then it was a family business as Susan worked alongside her mum, 2 sisters and niece. Bridal Apparel went from strength to strength and reached new heights of fame after featuring in a Sunday Express 4-page spread.
With brides increasingly travelling from abroad to visit Bridal Apparel, we moved away from the city centre to Rawdon, near the airport, where we are today.
Jodie is now all grown up with a daughter of her own, Beau, and unsurprisingly developed a love of design having spent her childhood around the beautiful dresses on display at our store. She now designs and makes her own luxury range of women’s shoes trademarked after her daughter Beau.
And so our story continues as we bring together classic and contemporary styles, to help our brides, grooms and indeed the whole wedding party look wonderful for the big event.
From your initial consultation to your wedding day, we strive to create a memorable and exciting experience from start to finish. To ensure your complete peace of mind we also provide free wedding dress insurance up to £1000.
"Many thanks for supplying such a beautiful dress & veil for our daughter to wear on her wedding day- she looked stunning! And thanks also for all your help & advice at the fittings, we would certainly recommend Bridal Apparel"
Sandra and Robin (Mother & Father of the bride)
"We were struggling to nail down suits for our civil partnership that fateful day when we met you at the wedding fare. We were really stressed as we had no idea of what we were actually looking for, We needn’t have worried so much. From the first meeting to the last you put all our worries at ease and helped us pick fabulous suits. You are warm friendly people who we loved meeting and interacting with and who made it not only easy but a pleasurable experience. We would just like to thank you so much for all the help you gave us. Martyn and myself could not have looked better. We really appreciated it."
Tim and Martyn Smith Van Zyl
"We would just like to say a very big thank you for your wonderful contribution to our wedding day. for making the experience of finding the perfect wedding gown such a happy, memorable time for me, for your kindness, advice and professionalism. I actually did feel as ‘stunning’ as people complimented me and believe me i have sung your praises because it was such a pleasant, stress free time and the final product was beautiful and made me feel very special."
Bernadette And Marino
"Just a note to thank you for the excellent service and beautiful gown you provided for my daughter Georgina’s wedding. The bride looked wonderful and a fabulous time was had by all. If at anytime a future customer should ask for a personal recommendation i would be pleased to give one."
Janet (Mother Of The Bride)
“Susan is a wonderfully kind, talented and knowledgeable woman to find your dream dress from. My gown has been made to my measurements and altered to my tastes, and it's all been done beautifully.”
I don't know how to thank you. You have made a mature bride feel wonderful. You turned a very worried lady into a gorgeous bride. I feel amazing. Thank you.