Our story


Your family-run, designer wedding dress boutique in Leeds 

We’re here to make sure you look and feel great on your big day. But we believe the journey to your wedding day should also be something you cherish. That’s why we provide a personalised, VIP service to help you discover your dream wedding dress and ensure the rest of your wedding party looks stunning too.  

How it all began…

Bridal Apparel was founded in October 1982 in Leeds city centre but our story began many years earlier when our founder Susan was a teenager. At the tender age of just 14, she worked for a Paris-owned bridalwear company. She found her passion and at 18 became their youngest store manager. After having her 2 children, Sam and Jodie, she decided to launch her own business and so Bridal Apparel was born. Even then it was a family business as Susan worked alongside her mum, 2 sisters and niece. Bridal Apparel went from strength to strength and reached new heights of fame after featuring in a Sunday Express 4-page spread.

With brides increasingly travelling from abroad to visit Bridal Apparel, we moved away from the city centre to Rawdon, near the airport, where we are today. 

Jodie is now all grown up with a daughter of her own, Beau, and unsurprisingly developed a love of design having spent her childhood around the beautiful dresses on display at our store. She now designs and makes her own luxury range of women’s shoes trademarked after her daughter Beau.

And so our story continues as we bring together classic and contemporary styles, to help our brides, grooms and indeed the whole wedding party look wonderful for the big event. 

40 YEARS OF EXPERIENCE

ONE ON ONE CONSULTATION

VIP SERVICE

WE WORK TO BUDGET

HAPPY CLIENTS

LET THE DREAMING BEGIN

+44 (0)113 250 1616 info@bridalapparelleeds.co.uk

15 Harrogate Road, Rawdon, Leeds LS19 6HW